Change or
be changed

Your brand faces a continuously shifting landscape. Refuse to evolve and your brand becomes overburdened. It fails. But how can your brand change and remain authentic? How can it change without losing its way?

That’s where we come in.

About Us
  • Balance

    Learn how we helped BASF employees create the chemistry for a perfect work-life balance.

  • Skills

    Learn how our
    Brand i/o process changed the way Girl Scouts around the USA sell cookies.

  • Options

    Learn how we helped Welvie launch a groundbreaking decision-making tool for elective-surgery.

  • Oppor-

    See why The City College of New York turned to us to craft a straight A website.


Know the Facts
Find the Truths

At Monaco Lange, we believe your brand’s core truths are its guiding compass. They map a clear way forward. Through our proprietary Brand i/oTM process, we pinpoint the soul of your brand’s identity. By combining research, strategy, and creative, we align all the elements of your brand so it can evolve.

What We Do

Why I Believe In Branding

I’ve always loved stories. Not as in “Oh, that’s nice, thanks for sharing,” but in a way that is deeply personal and sometimes—frighteningly—a bit possessive. This is because my favorite stories have taken me on journeys that left indelible impressions on my soul. Yeah, I just got deep there for a second.

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Business Lessons from Soccer

Monaco Lange founding partner Greg Monaco talks about his experience as a professional soccer player.

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The Key to Building A Great Brand? Be Open to Change

An expertly executed and launched brand is like a beautifully performed symphony: each element contributes in a unique, but orchestrated way to the benefit of the whole.

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