Change or
be changed

Your brand faces a continuously shifting landscape. It needs to evolve to succeed. But how can your brand change and remain authentic? How can it change without losing its way?

That’s where we come in.

About Us
  • Girl Scouts

    Learn how our Brand i/o process changed the way Girl Scouts around the USA sell cookies.

  • BASF

    Learn how we helped BASF employees create the chemistry for a perfect work-life balance.

  • CCNY

    See why The City College of New York turned to us to craft a straight A website.

  • Welvie

    Learn how we helped Welvie launch a groundbreaking decision-making tool for elective-surgery.


Know the Facts
Find the Truths

At Monaco Lange, we believe your brand's core truths are its guiding compass. Through our proprietary Brand i/o™ process, we pinpoint the soul of your organization’s identity and develop a brand that’s simple, inspiring and meaningful to the people who matter most — your customers, your employees, and your leadership.

Brand i/o


What an Old Moonshiner Can Teach You About Branding

His tombstone reads: Popcorn Says F**k You. And that’s all the evidence you need to see that the moonshiner Marvin “Popcorn” Sutton didn’t care what you thought of him. Entrepreneurs like us should take note.

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Business Lessons from Soccer

Monaco Lange founding partner Greg Monaco talks about his experience as a professional soccer player.

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The Key to Building A Great Brand? Be Open to Change

An expertly executed and launched brand is like a beautifully performed symphony: each element contributes in a unique, but orchestrated way to the benefit of the whole.

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