Change or
be changed

Your brand faces a continuously shifting landscape. It needs to evolve to succeed. But how can your brand change and remain authentic? How can it change without losing its way?

That’s where we come in.

About Us
  • BASF

    Learn how we helped BASF employees create the chemistry for a perfect work-life balance.

  • CCNY

    See why The City College of New York turned to us to craft a straight A website.

  • Girl Scouts

    Learn how our Brand i/o process changed the way Girl Scouts around the USA sell cookies.

  • Welvie

    Learn how we helped Welvie launch a groundbreaking decision-making tool for elective-surgery.


Know the Facts
Find the Truths

At Monaco Lange, we believe your brand's core truths are its guiding compass. Through our proprietary Brand i/o™ process, we pinpoint the soul of your organization’s identity and develop a brand that’s simple, inspiring and meaningful to the people who matter most — your customers, your employees, and your leadership.

Brand i/o


Are Your Employee Communications Super Bowl Worthy?

That’s how you need to communicate with your employees. Employee communications should not be an afterthought. And they definitely should never, ever, ever be generic. In order for your communications to be effective they have to be culturally competent.

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Business Lessons from Soccer

Monaco Lange founding partner Greg Monaco talks about his experience as a professional soccer player.

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Every Brand Has A Story and Stories Sell

Jabba the Hut is not Star Wars. Neo is not The Matrix. Vinny Vega is not Pulp Fiction. Each of these characters play a role as part of a larger narrative, but they aren’t the narrative. Brands work the same way. The goal is to assemble a cast of characters that tells your brand story in a powerful and compelling way.

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