Getting your core story straight is critical for creating an effective, agile brand. That's how your tactical touch points stay consistent and build brand recognition. Our Brand Storybook process is an efficient and effective way to make this happen.
News + Events
Go Beyond Style Guides and Strategy Statements
Our Brand Storybook process melds research and strategy into an emotionally compelling story that moves people into action. Read our whitepaper about laying the foundation for a brand that delivers meaningful results across all marketing materials.
Find Us At This Year's Total Rewards Conference
Catch Jennifer Zanfardino at the World at Work Total Rewards Conference this May in Texas. She’ll talk about BASF’s internal brand makeover. In the meantime, read her On Brand blog post about her passion and perspective on internal branding and communications.
Finding Your Brand Villain
Check out Greg Monaco's guest post about the Tapad rebrand. To find your brand hero, you must first get to know your villain.
“The whole Monaco Lange team rocks. I worked with them to launch two new health care brands. They know what they're doing — excellent strategists, compelling creative artists and fun to work with at the same time.”
— Craig Klasic, Director of Marketing, Welvie
“Monaco Lange didn't just help us do marketing by suggesting ads. We're a completely different company now in terms of sales, marketing, analytics, and understanding our competitors and ourselves.”
— Joe Raby, Founder, Sunshine Suites