What is a brand greenhouse?
Like any living thing, a brand must be cultivated, nurtured and grown. With proper care, we believe any brand can thrive. You just need a little time, skill, and the right environment.
Brand is a slippery word.
It‘s a noun, a verb, an adjective. But what is it? Simply put, a brand is a collection of perceptions about your company: Yours, your employees, your customers, and everybody else. Our hope is that those collective thoughts and beliefs are accurate. So how do you ensure those perceptions are the right ones?
If you're not telling your story, somebody else will.
Brands are developed by engaging the senses in a consistent way over time. What people see, hear, smell, and feel formulates perceptions or, to clarify, they formulate a story. And many budding authors are out there eager to influence your story. That can be a good thing, or bad. But either way, you certainly want a say.
Tell it proudly. Then tell it again.
We help you gain a clear understanding of what your company means to you, and the world. Then we help you express it in a compelling, convincing, and—most importantly—authentic way. It's storytelling, but in many dimensions. Once we help you craft your story, we find interesting ways to tell it in print, on your website, even in how you answer the phone. A brand is boundary-less.
our strategic services
– Brand Positioning + Strategy
– Brand + Market Research
– Marketing Plans
– Media Plans
our creative services
– Naming + Tagline Development
– Corporate Identity System
– Print + Online Advertising
– Direct Mail/Direct Response
– Retail/Point of Sale
– Brochures/Business Collateral
– Websites/Digital Solutions
– Information Architecture + Interface Design
our tactical services
– Online + Offline Media Buying
– HTML Email Serving
– Web Application Development
– Content Development
– Multi-media Development
– Content Management Systems
What you can expect when
you work with us.
From the start, you will work directly with the partners at Monaco Lange. You will never see junior creative talent or "B" team replacements. All senior, all quick studies, all smart problem solvers. And projects are tracked in real-time through our online project management system to ensure that they remain on time and on budget.
– Award-winning brand building, design, and advertising capabilities.
– Long-standing strategic partnerships that help us provide critical services.
– Top-of-field expertise in website architecture and usability.
– Proven capabilities in implementing content management and e-commerce engines.
– High-level, high-touch, precision project management.
– Online word-of-mouth assessments to track results of campaigns and branding efforts.
Our Clients
Education
Columbia University
Sophie Davis School of Biomedical Education
Syracuse University
Financial + Insurance
Cantor Fitzgerald
Citigroup
LiquidNet
Merrill Lynch
Virtus Investment Partners
Food + Beverage
Subway
Walla Walla Wine Club
Government
New York Office of Emergency Management
United Nations Renovations
Healthcare
Listerine
Pfizer/Xalatan
Lifestyle + Retail
BiC
Dana Galin
Falkenberg's Jewelry
MBI
Sheba Jewelry
Sirius Satellite Radio
Stonemark
Nonprofit
A.C.E.
Governor's Committee for Scholastic Achievment
Insurance Industry Charitable Foundation
National Committee on U.S.-China Relations
National Urban Technology Center
TechnoServe
The Jewish Community Relations Council
Publishing + Media
Harper's Bazaar Magazine
Real Estate
Cornerstone Real Estate
Eastern Consolidated
Tishman Speyer
Services
Carzo Communications
Contegra
DCA
Draft
J. Walter Thompson
Ogilvy
Publicis | Modem Media
R/GA
Source Marketing
Sunergos
The WAY Group
WebLiquid
Sports + Entertainment
Body Flight Zone
Technology
IBM
IntraLinks
LineData
Mail.com
Motorola
SAP
Verizon
Travel + Leisure
British Airways
Hilton
Marriott
Utilities
MX Energy