"Leave no stone unturned." "We can’t miss an opportunity." "Let's include that as well." This classic dialogue is something we all suffer from in the noble quest to tell our story to everybody, all at once. And we all know what happens when we “succeed” in this quest. Our marketing materials become a wall of words, cluttered, disjointed, uninspiring, and destined to be ignored. A punchless fruit punch of claims and features.
Greg Monaco | 
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Greg Monaco | Comments (0)
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If you can, make them cry.
“A man and shelters his son from the horrors of a WWII Nazi concentration camp, convincing the boy that it’s all a game.” That is a brief but accurate summarization for the film Life is Beautiful by Roberto Benigni.
Now, go see the film.
Therein lies the difference between strategy and execution. Mr. Begnini spelled out his strategy—in technical terms—for the movie well before he actually wrote it. But he realized that people don’t pay to go read a plot summary, they pay to experience it. And an amazing film was born.
Greg Monaco | Comments (0)
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Monster Ads
Imagine creating a message so compelling that your audience can’t help but take action. That’s money in the bank—the ultimate win. Unfortunately, one message, by itself, rarely does the trick. It takes a number of pokes and prods to actually get people fired up enough to pick up the phone, or click.
Greg Monaco | Comments (0)
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Greg Monaco | Comments (0)
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Tessa Tinney | Comments (0)
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Luxury or must-have. Are brands necessary to build the bottom line?
Like it or not, if you have a business, you have a brand. Granted, it might not be much of a brand—unrecognized or (like your prom pictures) even a bit embarrassing—but it’s a brand all the same. And whether you’re an established blue chip company or the local mom and pop pizza shop, your brand affects your bottom line.
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