It’s healthy for us marketers to come from this perspective. Because it’s closer to reality. Your target customers didn’t buy the magazine to read your ad. They don’t watch TV to see your commercial.
Greg Monaco | 
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Tessa Tinney | Comments (0)
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The Engine of Social Media: Narcissism
I dare say that social media wouldn't work as a marketing tool if normal people weren't just a little bit narcissistic. (Yes, that includes you too.) That harmless dose of narcissism from which we all suffer is called "false uniqueness" in social psychology. It's the human tendency to believe that we are each more special than everyone else. We're all better drivers than anyone else. We have better taste in clothes or music or our politics are more informed and enlightened. We're all far above average at one or more things (I'm sorry to say that's not true). We all have the worst luck, and it's that bad luck that makes unfortunate things happen to us (rather than our ineptitude or laziness), because we are certainly more deserving of good things than most people too.
Tessa Tinney | Comments (0)
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Find Your Tribe in Social Media
According to Nielsen, Americans spend 17 percent their time online at social networking sites, an increase of 11 percent from a year ago. For media savvy users, that figure is undoubtedly higher. Most of us take our interactions with social media for granted. I rarely question why I log into Facebook to see friends' status updates. Nor do I ponder why I obsessively collect followers on Twitter. However, as marketers, we must question the why behind social media behaviors to understand how social media can be best used to spread messages, build brands, raise awareness, and influence change. In this post, I'll incorporate social psychology theories to explore why social media has become an important tool in our lives.
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