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Greg Monaco

Signs You’re In Need of a Rebrand

Are you ready to rebrand? How do you know for sure?
The thing about being at a point of change is knowing when to move forward.

When we work with brands we create a drumbeat, alignment and path to clarity. One of the ways we do that is through our Brand Storybook process.

Here are the sure signs that your brand may be in need of a change — and a story that brings it all together.
Multiple, disparate voices
Website haters
Employees aren’t inspired to create
Promotional and sales collateral feel dated
Competition is heating up
New product intros lack fire
Management changes
Marketplace shifts
Clientele changing
Anchorless, rudderless communications