Tapad made its name in the ad tech space with its device graph technology, which mapped each person with his smart phone, laptop, smart tv, and tablet. With this newly unified perspective, advertisers could deliver a smarter and more continuous experience to consumers.
As a start-up in a crowded space, Tapad’s brand was burdened by tech jargon and generic imagery. The company needed a way to communicate the power of their intricate technology clearly and simply, and in a way that set them apart from the growing band of competitors. Monaco Lange was brought on board to help create an engaging, vibrant brand that would drive the business forward.
Through our Brand i/o process, Monaco Lange helped Tapad identify its core benefit—unifying life across devices. By understanding that their brand benefit was turning data connections into human connections, we helped Tapad clearly and powerfully communicate how they create a relationship with the right person, in the right context, in real-time.
Employees were inspired by the clarity of the message
The company experienced rapid growth
Tapad was cited by TechCrunch as one of the best start-ups and by Forbes as one of America’s most promising companies
The human approach to the brand was envied and emulated by competitors
The brand system was easily rolled out across marketing tactics, environmental spaces, events, and more
“We could take our product and technology in directions we hadn’t thought about.”