Two separate initiatives for two separate audiences. Yahoo! looked to us to redesign their developer network website. The goal was to make it more usable and modern, so developers can take full advantage of the Yahoo! technologies available to them. And, in an effort to attract a larger audience, Yahoo! was also looking for an interesting, high-impact direct mail package. The "Life's a Game" idea is centered around a game spinner—wherever the arrow points, Yahoo! has a service for it. The spinner doubles as a CD-ROM, which gives people a quick overview of all Yahoo! services.